Arousal Architecture™ Assessment

Arousal Architecture™ Assessment is a website that helps Kayna Cassard counsel her clients.

My role

UX/UI designer, front-end developer.

My methods

Wireframes, prototypes, visual design, UX writing, and front-end development (HTML/CSS/JS).


Arousal Architecture™️ Assessment is the brainchild of Kayna Cassard, a licensed Marriage and Family Therapist, Sex Therapist, Pelvic Pain Relief Expert and Sexuality Specialist and proprietor of Intuitive Sensuality, a sexual health and wellness practice. The digital Arousal Architecture™️ Assessment website aids Cassard in helping her clients engage in fulfilling relationships with themselves and their partners.


Kayna Cassard, a licensed Marriage and Family Therapist, Sex Therapist, Pelvic Pain Relief Expert and Sexuality Specialist, approached me about building an online version of her Arousal Architecture™ Assessment. The assessment is one of many tools she uses to help her clients learn how to liberate their sensuality, connect more deeply with themselves and their partners, and ignite passion in all areas of their lives. At the time, the assessment was an analog process where her clients completed the assessment on paper, and Cassard manually calculated the assessment results. Cassard wanted a digital version of the assessment that served three purposes: 1) save time for her clients and herself; 2) empower her clients to complete the assessment ahead of sessions and on their schedule; and 3) eliminate manually creating assessment results.


For this project, I followed a three-phased approach:

  • Discovery — identified project scope and what to build
  • Design — designed the UX (wireframes and simple prototype), designed the UI (high fidelity designs)
  • Development — built the site from scratch using open-source front-end web development tools (no backend needed since, for privacy reasons, no data is stored)


It was important to me that I understood how Cassard used the assessment to ensure that the completed project was useful. After several interviews with Cassard, I gained greater understanding in how she used the assessment and from there I was able to establish a scope of work. Then, I surveyed the landscape and performed a competitive analysis. From there I identified three goals for the project based on Cassard’s own goals from above:

  • Design an easy-to-use assessment that avoids user fatigue due to the quantity of questions asked (50)
  • Ensure assessment clients have access to their results post-completion (via a chart for quick summarization)
  • Further promote Cassard’s brand


My next step was to create wireframes to help me identify how the experience might function. The assessment includes 50 questions, and because of the complexity of these questions, one of my top priorities was ensuring that the design embraced simplicity to ensure the best user experience and reduce user fatigue. Once I reviewed the wireframes with Cassard, I moved to designing the UI. This included aligning color and fonts to Cassard’s existing brand while also using color and contrast to establish a sense of place during the question and answer portion of the assessment.

Arousal Architecture homepage wireframe

Arousal Architecture™️ homepage wireframe

Arousal Architecture question page wireframe

Arousal Architecture™️ question page wireframe

Arousal Architecture results page wireframe

Arousal Architecture™️ results page wireframe

Arousal Architecture homepage UI

Arousal Architecture™ homepage UI

Arousal Architecture question page UI

Arousal Architecture™ question page UI

Arousal Architecture results page UI

Arousal Architecture™ results page UI


Once designs were finalized and approved by Cassard, I went to work actually building the website. Since there was limited need for dynamic content, and no need for any kind of database backend or results storage for user privacy, I decided to use a static site generator with a flat file structure to maximize performance. I converted the questions into a parsable data file, then went ton work leveraging third-party open source libraries for the survey component interaction and results chart generation, with some extra bits sprinkled in for marketing automation that tied into Cassard's existing MarTech stack.


This was an amazing project because it allowed me to not only learn about a completely different world than I’m used to, but also challenged me at all phases of this project. The design phase required that I practice patience and really focus on the simple mechanics of questionnaires/survey in order to maximize user happiness. Similarly, the development phase challenged me in new ways because I had never built something this complex before. In future iterations, I’d love to do some testing to gauge how users feel when taking the assessment as well as identify areas to improve user happiness.